Inside SQ

Inside SQ

At SQ, premium isn’t just a word we throw around — it’s woven (literally) into every thread of our pieces. From day one, we’ve believed that the way something feels is just as important as the way it looks. That’s why we took things into our own hands — in-house textile production is at the core of our promise to you.

The Fabric: Soft. Sculpting. Sustainable.

We work closely with our own mills and textile engineers to create exclusive fabric blends that you won’t find anywhere else. Think ultra-soft touch, sculpting yet breathable fit, and colors that hold their richness over time.

By producing our textiles in-house, we have complete control over:

  • Texture & Touch: You know that buttery feel SQ is known for? It’s no accident. We design our fabrics with body-loving comfort in mind — soft enough to lounge in, strong enough to move with you.

  • Weight & Drape: Our signature fabrics are carefully engineered to offer the ideal weight. They hug in the right places without feeling heavy or flimsy.

  • Durability: Premium doesn’t mean delicate. Our fabrics are made to last — wash after wash, summer after summer.

The Finishing: Every Stitch Matters

SQ pieces are known for their sleek fit and effortless polish. That’s thanks to our attention to detail when it comes to finishing.

From double-needle stitching to our custom-dyed elastics, every detail is thoughtfully chosen to ensure longevity, comfort, and an elevated feel. We invest in high-precision cutting and sewing machinery to avoid puckering seams and loose threads — because we believe premium starts at the stitch.

Whether it’s the invisible seam that lies flat on your skin or the way the hems are heat-sealed for clean lines — the finishing touches are where we set ourselves apart.

Why In-House Matters

By controlling the full textile process — from fiber to final piece — we don’t just ensure quality. We innovate. We reduce waste. And we stay true to our design values without compromise.

So the next time you slip into your favorite SQ piece and feel that perfect stretch, the breathable softness, or the way it fits just right — know that it’s not a lucky coincidence. It’s intentional, crafted, and 100% SQ.

SQ Egypt — Made to move with you. Designed to love you back.

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